According to Gartner, 89% of marketers expect customer experience to be their primary differentiator by 2017. However, at the end of 2016, only 1% could make that claim. Forrester 2016 Customer Experience Index Research has reported that only 1% of 319 brands evaluated by 120,000 and more consumers garnered an “Excellent” customer experience rating. Only … More Customer Experience Expectations and What You Can Do to Meet Them